top of page
zvi1.jpg

The 2nd best copywriter in the world.*

LET'S MAKE MAGIC!

tr.png

GOLD

Loerie Award

Publisher

of the Year

LUX

GOLD

IPPY Award

GOLD

Gourmand Award

*No one can beat Moses.
Although technically he was an associate copywriter.

atest3.jpg

As creative as a mafia boss doing

his taxes.

"If there's one thing about Marc, it's his creativity. His mind is a sharp as a whip!"

​

Mohad Azur, Pixa Studios

should totally be featured in

vogue.png
ngeo.png
vf.png
cnn1.png
ny1.png

"If you want a run-of-the-mill copywriter, Marc is not for you. Marc is literally a genius. He's beyond brilliant."

​

YOAV NEUMANN, CEO Flatimals

"Oh my god. Yes! Yes!"

​

BAMBI WOODS, Big Sexy Butts II  (1986)

Hi, my name is Marc. I'm a copywriter and ghostwriter from Cape Town, South Africa. I write copy that gets results, copy that people love. 

WANT THIS?

​

Susan-I-think-the-copywriter-you-hired-did-a-good-job-I'm-very-pleased-with-the-outcome reaction

​

OR THIS?

​

Susan!-Susan?-Hey-Susan-come-look-at-this!-Ha!-Susan?-oh-you're-still-reading-it's-awesome-hey? reaction.

Names have been changed to protect client confidentiality.

I'm more than just another copywriter. I published my first book at 12 which was inducted into the Smithsonian Permanent Collection. At 18, I founded the renowned publishing house, HOBERMAN. In 2017 I was named "Lux Publisher of the Year". I know what works.

"A word after a word after a word is power."

​

MARGARET ATWOOD

*may include The Queen of England, collectible stamps, Elton John, a chocolate dessert, Antarctica, lighthouses, teddy bears and Samuel L. Jackson

WHAT I LOVE TO DO

Website Copy

Brand Voice Identity

Advertising Copy

Slogans

Bio's

Blog Content

Social Media Content

Pitch Decks

Sales Funnels

Web Design

Ghostwriting Non-Fiction

Ghostwriting Fiction

Ghostwriting Memoirs

Ghostwriting Business

Ghostwriting Humour

IF IT'S WRITING I'M IN!

*besides drinking a lot of chocolate milk, these are the ways in which my approach is totally unique in the industry

"If you're considering Marc for your job, stop what you're doing and hire him right now. It will be one of the smartest decisions you make for your business."

​

TRAVIS CODY, Just Write podcast

SELECT CLIENTS

AXIS Magazine

BAFTA
Bank of America

Daddilife.com
Elton John
Francis Ford Coppola 

Governor John Hickenlooper
Harrods

Heatherwick Studios
His Excellency H. Pohamba
Historic Royal Palaces

Jumeirah Hotels

President Nelson Mandela
President Sam Njoma

Sun International

The French Laundry

V&A Waterfront
Vogue

"Marc is brilliant, quick, has witty ideas and I loved his wonderful choice of words. He makes big tasks look so simple."

​

DOONE ROISON, Female Startup Club

JUST FOR FUN

Here are some of my adverts

1.jpg

There's so much, I can't put everything. But just a few things to give you an idea :)

marc_smoke_01.jpg

Have that future best seller idea?

I am a best selling book ghostwriter with over 25 years experience. Celebrities, CEO's, Presidents and everyday people have trusted me to bring their vision to life. 

*besides drinking a lot of chocolate milk, these are the ways in which my approach is totally unique in the industry

atest3.jpg

As clever as a grown up with Star Trek pyjamas.

""Marc is a brilliant writer. He not only understands your business but also come ups with witty ideas to improvise writeups, would highly recommend him.""

​

Lucas Johns, Mighty M

EXPERT COPYWRITER / GHOST WRITER / SEO WRITER / CONTENT WRITER / WEBSITE COPYWRITER / WHO IS THE BEST COPYWRITER IN THE WORLD? TURNS OUT IT'S MARC HOBERMAN. TRUE STORY. I'M TOTALLY ROCKING THIS SEO THING.

Get in touch!

I'd love to hear from you!

  

marc@hobermanbooks.com

whatsapp: +27825602120

BEFORE YOU GO...

Here's my 2022 ad campaign ;)

3.jpg

HERE'S THE THING...

If you're still scrolling and reading and haven't emailed me yet, then behavioural psychology dictates that it means one of three things...

A) You're enjoying being entertained

B) You're my mom

C) You're my mom's friend Margie

Either way, copywriting is all about engaging content and I don't want to leave you high and dry. So let's have some more fun!

F.A.Q (U)

answers to 10 not-so-frequently asked questions

  • What's the most perfect sentence in the world?
    This is something that's fascinated me since I was a child. Many years ago, scientists set out to discover which was the most beautiful sounding word. After some time, they decided that technically, the word "Cellardoor" was the most perfect sounding word in the English language. So, because I love words, and because I didn't have many friends, I gave myself a personal challenge to find the most perfect sounding sentence in the English language. This took up an incredible amount of time and at 32 years old, I finally cracked it. I am quite confident that the most beautiful sounding sentence is.... "Like in a book" Say it. Notice how the words sound and how they feel in your mouth as you say them. It makes me want to cry.
  • What qualifications do you have as a writer?
    In the academic sense, absolutely none! When I was 8 years old, our school teacher asked us to go home and write a short poem about witches. I came back the next day with two things... The first was this: Witches are scary to those that are young They've warts on their noses Green hair and curled tongue If you were to see one in the dead of night Howling on her broomstick Sillhouette in full flight You wouldn't be blamed for giving a high shriek But if you were brave If you managed to speak You might say "Hello there, Ms Witch of the Night" And she would come down from the yellow moonlight She'd say "oh my dear, thank you, you are so sweet!" "All the kids run away but I just want to eat!" "To eat?" you gulp hard, "Do you want to eat me?" "No silly!", laughs witch, "children taste bad with tea!" The second thing was a folder with exactly 34 more poems about witches. Writers don't need qualifications.
  • What's been your strangest job?
    In the first month of starting out on Upwork.com, I had no ratings or reviews, so I took on hundreds of little jobs to build up a profile. Some of them were poetically hilarious. I think my lowest point was writing a 4000 word article about the Best Toilets of 2019. The client turned out to be most unpleasant too. It took me 4 hours of research and I think I was paid $25. Got to start somewhere!
  • How do you come up with your ideas?
    It's such a strange thing to explain, because it doesn't sound like it makes sense. I literally just start typing and the words come absolutely out of nowhere! I always advise people to not try think about ideas or wait for inspiration. There's a great power in simply starting to type. When I say I don't know where it comes from, it's like I literally amuse myself with what comes out! I often say "nice one, fingers!" (in a posh British accent)
  • Do you make good money as a writer?
    I'm Jewish, so I get this question a lot! I always wanted to be a writer from as young as I can remember, but I always thought it wasn't possible to make a living from it. It was only when I had a go at it as a freelancer that I discovered it is in fact quite lucrative. Previously I was a photographer, and even though I was quite a well-known one, I found it frustrating that photographers were so under-valued (e.g. my cousin's friend's 14-year-old son takes nice pictures on his iPhone). Writing is quite the opposite. It turns out there are very few writers that are really good. Good writers are greatly valued. Also, I drive a Mercedes SLK AMG. Just saying.
  • Why do you have a tattoo that says "schnitzel" in Hebrew?"
    Because I like schnitzel. A lot. It may be silly to you, but it's an act of genuine honesty. Do you know how many people Google search "meaningful tattoo"?
  • Are you romantically available?
    Thanks for asking! I am in fact :)
  • Are you a strange person?
    I guess I probably am...or perhaps more like "unusual". I am in fact High-Functioning Autistic, so I do view the world in my own unique way. Here are a few of my "Marc" quirks: - I'm 41 and still drink a glass of chocolate milk every night - I wear reading glasses with clear lenses. Because I think they look nice. - I like to go on vacation to legendary hotels with history. And then I just spend the whole time at the hotel. - I've never eaten a fruit (yuck) - I've never drank alcohol (yuck) - I often burst out into song. I like to sing really silly songs. My favourites are "Agadoo, push pineapple shake the tree", "Kokomo" by The Beach Boys and "Cold Hearted Snake" by Paula Abdul.
  • What's your one piece of advice for the world?
    When you go on vacation, only allow yourself to keep one single photo. Delete all of them except one. That way you can later experience the magic of nostalgia and imagination. Think about that one black and white photo you have of your grandmother. There's so much missing information...every little inch of that photo holds a precious clue. Now think of your future grandchildren swiping through the eleventh photo of the same Prawn Linguini (but from a slightly different angle).
  • What's your most controversial opinion?
    Gosh, I have so many! Here are a few... - Men over 30 should never wear open shoes - "Bohemian Rhapsody" was the worst written film of all time - Women are far superior than men (except for parallel parking and hand-to-hand combat) - Seafood is the best pizza topping

© 2022 by Marc Hoberman.

bottom of page